Give 'Em What They Want:  Health and Wellness at Retail


Health and wellness continues to be top of mind with consumers today, and is viewed as a means to a better quality of life overall.  Consumers are proactive in their pursuit of wellness, and directed by their very individual perceptions of what "quality of life" means to them.  Today a fresh focus is key, and the store perimeter offers numerous options.  Versatile Grapes from California are the third most popular fruit in your produce departments and with good reason - they taste great, are healthy and can be enjoyed anytime, anywhere, as a snack or fresh ingredient.


Grapes from California Are A Whole Bunch of Healthy

Grapes from California are a natural source of beneficial antioxidants and other polyphenols.  Grapes have just 90 calories per serving (3/4 cup), no fat, no cholesterol and virtually no sodium.  They are an excellent source of vitamin K and contain 7% of the recommended daily intake for potassium.