Grapes
 

The Quest for Health, Vitality and the Good Life Goes Mainstream


 

The pursuit of health and wellness now plays a vital role in consumers' daily lives.1   The definition has broadened to include quality of life issues, such as balance, emotional well-being, and more, and the foods used to nourish both body and soul remain a top focus.  A "higher quality of life for longer" is the objective.2  Central to this goal is the search for fresh, natural foods with minimal processing: the selection of wellness foods.3  Fresh grapes naturally fit into this category, as both a healthy snack and ingredient.  While weight is still top of mind with consumers, digestion and simply feeling great are also garnering much attention from the health-conscious person.

 

Consumer Attitudes about Health4

    • Nine out of ten U.S. and Canadian shoppers agree that the foods or beverages you eat or drink can have an impact on your health and well-being.
    • Three-quarters of consumers say that they make an effort to eat disease-fighting foods.
    • 63% of consumers don’t mind making multiple trips to the store in order to get fresh fruit as needed.

 

Consumers Agree Grapes are a Healthy Snack5

  • 87% of US shoppers agree that fresh grapes are good for you, and that they contain natural compounds that may help promote health.
  • 85% of U.S. consumers sometimes buy fresh grapes as a healthy substitute for less healthy snacks or desserts.
  • 85% of consumers are buying fresh grapes for in-between meal snacks.

 

The bottom line is that Grapes from California deliver what consumers are looking for when it comes to health and wellness: grapes are naturally healthy, they are all natural and unprocessed, they are enjoyable to eat, and are unquestionably convenient – as a snack or versatile ingredient.

                   

           

 

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    1 Health and Wellness goes mainstream: Living in a culture of well-being. Hartman Group special report posted at www.Hartman-group.com. January 2014.
    2 Health + Wellness 2013: A Culture of Wellness. The Hartman Group, Inc. 2013.
  • 3 Health and Wellness goes mainstream: Living in a culture of well-being. Hartman Group special report posted at www.Hartman-group.com. January 2014.
    4 California Table Grape Commission: US and Canada Attitude and Usage Survey, January 2014. Fleishman Hillard Research Group, St. Louis.
    5 Ibid.