The Quest for Health, Vitality and the Good Life Goes Mainstream
The pursuit of health and wellness now plays a vital role in consumers' daily lives.1 The definition has broadened to include quality of life issues, such as balance, emotional well-being, and more, and the foods used to nourish both body and soul remain a top focus. A "higher quality of life for longer" is the objective.2 Central to this goal is the search for fresh, natural foods with minimal processing: the selection of wellness foods.3 Fresh grapes naturally fit into this category, as both a healthy snack and ingredient. While weight is still top of mind with consumers, digestion and simply feeling great are also garnering much attention from the health-conscious person.
Consumer Attitudes about Health4
- Nine out of ten U.S. and Canadian shoppers agree that the foods or beverages you eat or drink can have an impact on your health and well-being.
- Three-quarters of consumers say that they make an effort to eat disease-fighting foods.
- 63% of consumers don’t mind making multiple trips to the store in order to get fresh fruit as needed.
Consumers Agree Grapes are a Healthy Snack5
- 87% of US shoppers agree that fresh grapes are good for you, and that they contain natural compounds that may help promote health.
- 85% of U.S. consumers sometimes buy fresh grapes as a healthy substitute for less healthy snacks or desserts.
- 85% of consumers are buying fresh grapes for in-between meal snacks.
The bottom line is that Grapes from California deliver what consumers are looking for when it comes to health and wellness: grapes are naturally healthy, they are all natural and unprocessed, they are enjoyable to eat, and are unquestionably convenient – as a snack or versatile ingredient.
1 Health and Wellness goes mainstream: Living in a culture of well-being. Hartman Group special report posted at www.Hartman-group.com. January 2014.
2 Health + Wellness 2013: A Culture of Wellness. The Hartman Group, Inc. 2013.
- 3 Health and Wellness goes mainstream: Living in a culture of well-being. Hartman Group special report posted at www.Hartman-group.com. January 2014.
4 California Table Grape Commission: US and Canada Attitude and Usage Survey, January 2014. Fleishman Hillard Research Group, St. Louis.