Maximizing Your Grape Promotions: Grape Category Research




We want to help you optimize your efforts to move California grapes from your store into your customers' kitchens, which is why compiling research about what kind of advertising and promotion lifts grape volume is important to us and to you.  Here are some valuable insights we would like to share.


To Achieve Maximum Volume Lift of California Grapes

1.  Use Front Page Ads to Promote Grapes.  Front page ads can produce a volume lift of 159%.

2.  Promote Multiple Grape Varieties At the Same Time.  When it comes to promoting grapes, offer your customers more options. Promoting multiple varieties creates larger volume lifts.

3.  Promote Grapes Every Week.  More shoppers are purchasing grapes every week and your ads help. 

4.  Discount Grapes by 31% or More from Everyday Pricing.  Everyone loves a good deal!  Significantly discounting grapes can maximize volume lifts by over 120%.

5.  Leverage the Impact of Your Front Page Grape Ad with In-Store Price Reductions.  Increase the impact of your front page ad by offering a discount on grapes in the store at the same time: this can result in a 104% volume lift.